Ivana Istochka

VP Demand Generation and Community at Amity

We are the most connected generation in decades, but we are more lonely and divided than ever. People crave meaningful connections. The future is something social media algorithms can’t serve: niche communities.

That’s why we decided to build Amity—a tech scale-up enabling anyone to transform their apps or websites into a digital community with ready-to-use features such as chat, profiles, feeds, forums, and more. We proudly power the communities of global brands like Harley-Davidson, Ferrari, Noom, and the World Economic Forum. We are 100+ passionate people, spread across five offices – London, Milan, Bangkok, San Francisco, and São Paulo.

As a founding team member, I had my hands in a lot of different things, from putting together our first deck to supporting international expansion. Currently, I am a VP leading two passionate teams: the Community team, advising companies on building in-app digital communities and social products, and the Demand Generation team, supporting Amity in generating awareness and demand.

Previously, I led strategy development and oversaw the e-wallet expansion for Thailand’s first and leading fintech unicorn ($3.7B payment volume) in 5 international operations – Vietnam, Philippines, Indonesia, Myanmar, and Cambodia. And prior to that, I built the sourcing operations from China for one of Southeast Asia’s biggest auction e-commerce companies.

My background is as diverse as my interests. I’m a generalist who thrives on learning new things and solving problems. I also love traveling; I lived and worked in 7+ countries, and all of my roles so far included international travel.

If you’re interested in communities:
* Check out the podcast I host: https://www.amity.co/thecommunityrevolution
* Explore Amity’s free resources: https://www.amity.co/community-corner